Dinesh Gauri

Brief Bio

Dr. Dinesh Gauri is a Professor of Marketing, Walmart Chair in Marketing, and Executive Director of Retail Information at Sam M. Walton College of Business at University of Arkansas in Fayetteville. He was a faculty member at Syracuse University prior to joining the Sam M. Walton College of Business. He has also been a visiting scholar at Dartmouth College, Cornell University and Indian School of Business. He earned his integrated Master in Science degree in Mathematics and Computers from Indian Institute of Technology in Delhi, India. He earned a MA in Economics and a PhD in Marketing from University at Buffalo. .

Dr. Gauri’s research and teaching interests are in the areas of Retailing, Pricing, Branding, Customer Relationship Management, Marketing Analytics, Store Performance Measurement, Customer Complaint Management, E-commerce and Shopper Marketing. He has advised or consulted for various companies in these areas as well, and he is a recognized Thought Leader in Retailing. He was ranked 3rd in the world in the retailing journal influence index from 2009-15. His scholarship covers various topics including:

Cherry Picking & Loss Leader Strategy in Retailing
Measuring the Efficiency of Promotions
Boomerang Effects of Low-Price Discounts
Computing the Return of Investment on various Advertising Tactics
Retail Productivity Measurement
Impact of Rising Gasoline Prices on Consumers Shopping Behavior
Improving Customer Retention and Loyalty
Revenue Management in Cruise Line Industry
Role of Word of Mouth in Online Store Loyalty
Relationship between Social Media Marketing and Firm Value
Shopper Marketing Mix Modeling

His work involves working on various Mathematical and Statistical Models, Machine Learning and Artificial Intelligence Methods, Discrete Choice Modeling, Econometric Analysis, Scanner Panel Data Analysis, Frontier Methods and Survey Research.

His research has been published in journals such as the Journal of Marketing, Journal of Marketing Research, Journal of Consumer Research, Journal of Retailing, Marketing Science, Management Science, and Journal of Revenue and Pricing Management. He is currently the Associate Editor of the Retailing area at the Journal of Business Research and he also serves on the editorial review board of the Journal of Retailing and the Journal of Academy of Marketing Science. He co-edited a special issue of the Journal of Retailing on ‘Re-Strategizing Retailing in a Technology Based Era’. He also co-edited a special issue of the Journal of Business Research on ‘Retailing and Emergent Technologies’. He was the chair of the Retailing Thought Leadership Conference held in October 2019 at the Walton College Campus in Fayetteville. The conference attracted more than 150 scholars from around the world focusing on the future of retail. It was a collaboration of 30 universities and over 30 companies.

Dr. Gauri teaches in the undergraduate, graduate and executive programs. He endeavors to bridge the gap between practice and research. He strives towards engaging with practitioners and leveraging their experiences towards motivating his research projects as well as bestowing the knowledge to the students in his classes. He has interacted with and/consulted for senior executives of many corporations, such as Ahold-Delhaize Group, Coca-Cola, Con Agra, Elateral, Field Agent, General Mills, IRI, JM Smucker, Kantar Retail, Kinney Drugs, KS&R, Mars-Wrigley, National Association of Convenience Stores, Nestle, Nielsen, Oracle, Proctor & Gamble, Price Chopper, Saatchi & Saatchi X, Sam’s Club, The Mars Agency, Walmart, Welch-Allyn and WhyteSpyder. He has presented his research and given executive seminars at various universities and organizations.

He is the recipient of many research and teaching awards at University of Arkansas and Syracuse University. He received the Walton College of Business Faculty Research Excellence Award for 2018-19. He received the Davidson Honorable Mention Award for the Best Article published in Journal of Retailing. His dissertation work has been recognized by Fordham University Pricing Center, AMA Retailing SIG and the Miller Center for Retailing at University of Florida. He has also provided expert testimony in court cases relevant to his areas of expertise, and he has been cited in various media outlets including the Wall Street Journal, Post Standard, San Francisco Chronicle and National Public Radio.

Word Cloud of Prof. Gauri's Research Areas

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Student's Feedback

"Dr. Gauri class was amazing! I really enjoyed how interactive and engaging he designed the course. We always applied what we were discussing in class with current events going on in the world and business. When I toured the campus before being accepted to the program, I sat on his class and so excited to begin my journey with this program and take this course. "
"Dr. Gauri was extremely accommodating with this crazy semester and his weekly Monday emails were WAY helpful. If I had not those, I may not have been able to keep up with the coursework. When we are in a world, like right now, where we only think week to week, that was the most helpful thing I had from ANY SEGMENT of Walton College this semester. Thank you!! "
"Dinesh handled the COVID-19 situation the best out of my teachers this semester. His patience and support shined through these crazy times! I'm thoroughly impressed with his devotion to his students' mental health. What a great guy. "
"A professor that truly cares! He was great about keeping us current and sharing the latest news with us. He took time to send a report to my group when he thought it would help our research and reminded me to turn in an assignment I almost forgot. I've never had a college professor take so much time to ensure his students were getting along alright. "
"This may have been the single most valuable class I've taken in this program. The content is extremely relevant and up-to date. The style and format is structured enough for clear expectations, but not so rigid that it feels overbearing or stifles creativity. The quality of guest speakers exceeds expectations and is a very valuable feature."
"This was one of the finest classes I've taken in the entire eMBA program. The course course material was thoughtful and interesting. I particularly enjoyed the guest speakers to the course - they were meaningful and all had impressive credentials. "
"I loved this class. It was relevant to the program and for a graduate level course where most students are full time employees and many work for a CPG company. The topics were interesting and I truly enjoyed the guest speakers. The guest speakers provided a real life engagement of issues and how they had or wanted to resolve them."
"Wish more of the classes in the EMBA program were structured like this. Structure facilitated and stimulated meaningful discussion that took advantage of the considerable industry knowledge and experience of many of the students."
"This has probably been my favorite course of the entire EMBA program as it is most applicable to my everyday task. Dr. Gauri did a great job of stimulating conversation between the cohort through discussion boards, in class conversations and especially the guest speakers. Dr. Gauri’s class did a great job of not only introducing use to the many aspects of retail strategy, but he also utilized the many years of experience and knowledge from the cohort to help bring the topics to life. I thoroughly enjoyed this class and truly appreciate Dr. Gauri’s enthusiasm, flexibility and willingness to help students whenever needed."